Birdebizden Campaign Management
Comprehensive campaign management system achieved 320% increase in marketing ROI and 85% improvement in customer engagement.
Results
- 320% marketing ROI increase
- 85% customer engagement improvement
- 68% conversion rate increase
- 90% campaign management efficiency
Challenge
Birdebizden was manually managing campaigns across different marketing channels and had difficulty tracking campaign performance. There was a lack of coordination between social media, email, and SMS campaigns, and ROI calculations were complex.
Solution
We developed a centralized campaign management platform that enables managing all marketing channels from a single location. We added AI-powered customer segmentation, automatic campaign optimization, and real-time analytics features.
Technologies
- Vue.js
- Laravel
- MySQL
- Redis
- Firebase
- SendGrid
- Meta API
Features
- Multi-channel campaign management
- Social media integration (Instagram, Facebook, WhatsApp)
- Automatic customer segmentation
- A/B testing management and analytics
- Email marketing automation
- SMS campaign management
- Real-time performance tracking
- Customer behavior analysis
- ROI calculation and reporting
Impact
After the platform was implemented, marketing ROI increased by 320%, customer engagement rates improved by 85%, campaign management processes accelerated by 90%, and conversion rates increased by 68%. Manual processes were reduced by 95%.
